Virtual Focus Groups
for online qualitative research

The Clickroom is a fun and interactive 3D focus group room that helps you conduct qualitative research around the world from the comfort of your office or armchair.

We’ve designed The Clickroom just like a real viewing facility - represented by avatars, you and your participants can walk around, chat, watch videos, whatever your project requires. All this in a colourful, relaxing and engaging space where you are in control. It’s beautifully simple!

Conduct online qualitative research with The Clickroom. 

2. Schedule a time to start

1. Create your own Clickroom

5. download transcripts, analyse & share

3. Invite Your Respondents

4. Chat, moderate, observe

The Clickroom is easy to set up and has all the tools and features you need to conduct focus groups where face to face is just not possible.

And in these challenging times of coronavirus, we have reduced our pricing by 75% to allow you to continue your qualitative research in safety.

Don’t listen to us - listen to our clients!

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What is it?

The Clickroom is a great way to bring participants together from anywhere in the world in order to gather qualitative insight. The comfort and anonymity of a chat platform that can be used at home encourages participants of all ages to say what they really think, providing deeper insights, especially on sensitive topics. 

No need to test microphones and cameras, all you need is your login details, an internet connection and you’re good to go!

Why choose the Clickroom?

Powerful

With the anonymity of avatars, your participants will be much more engaged with your session, and more willing to share their opinions and feelings than if they were visible “on-screen”. Unlike video or audio calls, no one talks over each other. The Clickroom allows you to present video, graphics, audio and websites at the click of a button. At the end of the session, your transcript is available straight away!

Fun

No need for an icebreaker - The Clickroom IS the icebreaker. We designed The Clickroom to brighten up the online research space and bring it to life. By choosing a character, wandering around the rooms, and meeting each other “virtually”, it really puts participants at ease, leading to a higher quality conversation.

Safe

The Clickroom is secure and fully compliant with all data protection legislation. All we need you to do is ensure you have your participants’ consent. It’s also safe in other ways - no personally identifiable information is shared, which makes it particularly useful where young people are the participants, or instances where you are covering sensitive topics.

Simple

Everything you need is on screen, and you can even drag and drop furniture around to make your room just right for your participants. Upload content, present, invite third parties to observe - it’s all in the admin panel and we’ve made it super simple to use. Unlike video calls, The Clickroom doesn’t take up too much bandwidth, so almost anyone, anywhere can use it.

Features

3D real-time virtual focus group 

Customisable virtual characters for anonymous participation 

Relaxed, open and inclusive discussions

Polls for quick gathering of opinions

Interactive heatmaps; highlight positive and negative reactions to images

Multiple user types; invite observers to watch and contribute to the focus groups

Instant transcripts; download and analyse immediately

Online Demos

Want to know what running a group looks like? Watch the video below

Watch Video

Client chat

Want to know what the Client chat looks like? Watch the video below

Watch Video

Features

3D real-time virtual focus group

Customisable virtual characters for anonymous participation

Relaxed, open and inclusive discussions

Polls for quick gathering of opinions

Interactive heatmaps; highlight positive and negative reactions to images

Multiple user types; invite observers to watch and contribute to the focus groups

Instant transcripts; download and analyse immediately

Want to know what running a group looks like?

Watch Video

An inside look from a client's point of view; Channel 4 show you why they chose The Clickroom

Watch Video